The promotional and information campaign HIGH QUALITY BIOEUROPE covers products from organic farming and the ecological processing of the European Union countries and is addressed to the markets of the United States of America (USA) and Canada.
The implementation of activities of the Campaign is aimed at improving the level of awareness of the North American society about the high quality of ecological EU products. The activities will be carried out by providing information about high standards of this production in the European Union and disseminating information about crop cultivation and raw product processing quality systems valid in the European Union and about the ecological product certification system. The communication of more profound and detailed knowledge in that field during the Campaign to a broad range of consumers, recipients and suppliers of ecological products on the markets of the USA and Canada will translate into an increase of informed purchase decisions and a larger demand for ecological products from the European Union. The activities of the Campaign on North American markets will be conducted for three successive years from 2020 till 2023.
The promotion and information activities under the HIGH QUALITY BIOEUROPE campaign covers high-quality ecological products, including pork, beef and their products, poultry and its products, cereals and cereal products, fruit and vegetables, products processed from fruit and vegetables, milk and dairy products having the required certificates of the European Union.
The Polish Association of Ecological Product Processors and Producers "POLSKA EKOLOGIA" is the leader and main co-ordinator of the HIGH QUALITY BIOEUROPE campaign. Established in 2006, the organisation comprises producers who have undertaken the production of food from ecological raw products with the belief that these products are more valuable for the human being. The "POLSKA EKOLOGIA" Association operates in the entire territory of Poland and is currently Poland’s biggest and most significant organisation with the broadest reach in this industry.
The "POLSKA EKOLOGIA" Association comprises ecological product producers and processors in the following agricultural and food industries: milk and dairy products, pork, beef and their products, poultry and its products, cereals and cereal products, fruit and vegetables, and products processed from fruit and vegetables.
The "POLSKA EKOLOGIA" Association co-operates with the Polish Ministry for Agriculture and Rural Development and is a member of the Food Economy Council Federation, i.e., a social advisory body acting for the benefit of promotion and international co-operation in organic farming.
The "POLSKA EKOLOGIA" Association comprises people who live in the world of ecological food in accordance with their belief and choice.
The idea of the implementation of the HIGH QUALITY BIOEUROPE Campaign results from the experience of the leader of the program, i.e., the Polish Association of Ecological Product Processors and Producers, and is a consistent and natural continuation of activities previously carried out by the "POLSKA EKOLOGIA" Association with regard to the promotion of EU ecological products on third markets under the three-year Eco Europe – Quality and Tradition Program in the years 2015–2018.
The promotional and information campaign HIGH QUALITY BIOEUROPE is financed with support from the European Union.
For information on currently available products promoted in this programme, please contact:
The Polish Association of Ecological Product Processors and Producers „POLSKA EKOLOGIA”
e-mail: polskaekologia@polskaekologia.org
Tel: +48 791 999 724
Address:
ul. Stanisława Trembeckiego 11A
35-234, Rzeszów
Poland
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